Results indicate that smokers are no less curious about smoking-related trivia than they are about general trivia and that curiosity about the answer to smoking-related trivia is associated with more accurate recall of smoking-related trivia answers one week later. A subset of participants (n = 121 smokers n = 97 nonsmokers) completed a surprise Trivia Memory Task one-week later and answered the previously-viewed questions. Participants (n = 324 smokers n = 280 nonsmokers) performed a Trivia Guessing Task wherein participants guessed the answers to general trivia and smoking-related trivia questions and provided ratings of their curiosity prior to viewing the answers to the questions. Two open questions concern the extent to which tobacco smokers exhibit curiosity about smoking-related health information and whether this curiosity can facilitate recall of this information. ![]() The findings suggest that children consider the normative goodness of activity engagement (rather than enjoyment alone) when attributing happiness, illuminating how children understand happiness.Ĭuriosity promotes learning. ![]() Young children also perceived normatively bad engagement as less interesting and pleasurable (Study 3). When told that engaging in their favorite activities at their preferred amount was either normatively good (i.e., harmless and permitted) or normatively bad (i.e., harmful and forbidden), 10-11-year-old and 7-8-year-old children (Study 1), and even 5-year-old children (Studies 2-3, with simplified methods) attributed less happiness when the engagement level was normatively bad than normatively good, both to themselves and to another child. Do children consider the normative goodness of activity engagement levels when attributing happiness? To examine this question, we presented children with enjoyable activities that are often harmless in moderation but harmful in excess. But many enjoyable activities could be harmful when engaged in to excess. Individuals are typically happy when engaging in enjoyable activities. Finally, recommendations for practitioners are given of how to effectively use curiosity-triggering stimuli in their marketing communication. This article helps researchers and practitioners alike to gain a better overview of this fragmented research area and identifies research gaps and open questions for future research. These processes are assigned to affective consequences, cognitive consequences, or a third category, which includes the outcome variables of evaluation, decision making, and behavior. Subsequently, it synthesizes the key processes that are initiated when consumers sustain in the state of being curious and when they (presumably) have resolved their curiosity. ![]() Following this process perspective and focusing on marketing-relevant situations, it first provides an overview of triggers that have been used to stimulate curiosity and illustrates the implementation of these triggers in empirical studies. This review offers a framework of consumers’ situational curiosity by integrating research investigating the different stages of stimulating, experiencing, and resolving curiosity.
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